Product Carbon Labelling: Future of Food Marketing

A product carbon footprint is the database of all greenhouse gas emissions released throughout the life-cycle of a product or service, from the extraction of its raw materials to end-of-life. It is expressed in carbon dioxide equivalents (CO2e). Product carbon labelling is a new marketing cum awareness strategy for food products. This can help the consumer make more sustainable choices. First, let us understand what is product carbon labelling.

What is the product carbon labelling?

A product carbon label demonstrates to customers that a product has a certified carbon footprint. 

Having launched the world’s first carbon footprint label in 2007, we are pioneers in product carbon labelling and many thousands of SKUs have carried our product carbon footprint labels.

Since 2007, we have produced a range of product carbon footprint labels that demonstrate various attributes:

Carbon footprint labels
  • CO2 Measured: that a product’s carbon footprint has been measured and certified
  • Reducing CO2: that there is a commitment to reduce a product’s carbon footprint, or there has been a reduction in a product’s carbon footprint, plus a commitment to achieve ongoing footprint reductions.
  • Lower Carbon: that the certified lifecycle carbon footprint of a product, or group of products, is/are significantly lower than the market-dominant product.
  • Carbon Neutral: that a product’s carbon footprint has been reduced and any outstanding emissions are offset. 

Quorn adopting to the situation

Quorn is to become the first major brand to introduce carbon labelling on its products.

The new labels, aimed at helping consumers understand the environmental impact of their shopping, will start appearing on some products from June and on the entire Quorn range by next year.

The “farm to shop” carbon footprint data, certified by the Carbon Trust, will be available online for Quorn’s 30 best-selling products.

Quorn claims to be the first meat-free food manufacturer to achieve third-party certification of its carbon footprint figures – via the Carbon Trust – which is being integrated into its own food labelling.

It says that in 2018 its products enabled savings of 200,000 tonnes of CO2 equivalent compared with meat. The greenhouse gas impact of mycoprotein – the fungi-based protein used in Quorn products – is 90% lower than beef.

Food sustainability is a really important factor. Our current food habits are really bad if we see the current sustainable factors. The issue that I identified was people are still not aware of this. Even if they are they are not taking it seriously. Labelling the carbon emission on the product will help consumers make sustainable choices. Using this approach there will be a competition between the different brands. This will force brands to lower the emissions level.

Brands like Quorn and Oatly are getting their food labelled. Nestle’s investors are forcing to focus on this section too. If this comes into practice, sustainable life is not so far. 

Article by,

Haroshit Tandon, admin

Student, NIFTEM

Carbon Footprint in The Food Industry

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