Innovation

Ooble – One Stop Solution to Sustainable Straws

Our oceans are in danger! Single-use plastic straws are one of the silent killers in the market. Plastic straws are among the top 10 contributors to plastic marine debris across the globe. Nearly 7.5 million plastic straws were found on U.S. shorelines during the 5-year cleanup research project. Extrapolated globally, that is 437 million to 8.3 billion plastic straws on the coastlines of the world.

Bundle of plastic straws found on the shore

 Currently, plastic straws make up about 99% of the $3 billion global drinking straw market.

Divya Mohan has come up with a solution to protect the oceans and to escalate your smoothie drinking experience with Ooble, a brand of edible straws

Possible Solutions to Plastic Straws

There have been several approaches to this problem. As of today, we have 4 different alternatives to plastic straws.

  • Bioplastic straws
  • Paper straws
  • Steel straws
  • Edible straws (Cookie straws)

Even though all of these help us reduce pollution and also reduces the excessive pressure we put on the environment due to the demand for plastic straws, they have their disadvantages. For instance, paper straws are often flimsy and often get soggy and disintegrate into the drink as they soak up moisture. Steel straws, on the other hand, are reusable but are often difficult to clean and are often a hassle to carry around. Cookie straws often go soggy very quickly as they too soak up the drink and some of them even release their flavors into the drink, detrimentally affecting the sensory experience of drinking the beverage.

Metal straws

Ooble could be the possible answer to all these problems.

Edible Straw that Checks all the Boxes of Sustainability

Ooble Innovations, based in Bangalore and Sweden is the brainchild of innovator and entrepreneur, Divya Mohan

Divya Mohan, CEO of Ooble

Ooble is a brand of edible straws which is both sustainable and tasty at the same time! These straws can remain crunchy for up to an hour in your drink and even comes in two yummy flavors (chocolate & cinnamon). Ooble even claims that the flavors won’t seep into the drink, making it the perfect post-drink snack!

Ooble also uses locally sourced ingredients and has a very low carbon footprint making it both a sustainable and tasty alternative to this problem!

Divya, founder of Ooble has won competitions to bootstrap the product development and production.

Climate-Kic (1st pre-seed investment)

Sten K Johnsson, Dragons (winner & audience award)

Thought for food (top 20 food startups)

Leap frogs scholarship (innovation for prototype development)

Venture lab (incubation under ignite program)

Hut Skåne (invite for exhibition)

Sial (future lab rising startups)

National Geographic Nordic (featured)

Almi (pre-seed grant)

Global Citizenship: Sustainability Development Goals Contest (winner)

The Process Involved

The process of designing this product was based on the “Human-centric design thinking” process. Based on the usability, convenience and sustainability.

Currently, the production is in Bangalore and are in talks with green cafes and other popular brands for running such a wonderful product.

For more information visit http://www.weareooble.com/

Written by

Haroshit Tandon and Nived Nair

Students, NIFTEM

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